Once you have your target audience, then comes concept creation time. That’s the heart of your game is, what your game is about and how it will be different from the hundreds of thousands of gaming applications out there. Originality plays a huge role here. It needs to be made to stand out in either gameplay, aesthetics, or the storyline that your game is furnishing a multi-player battle royal, a story-driven adventure, or possibly a ridiculously simplistic arcade. The visuals come to life in the designing phase. It has to be immersive, visually appealing, and relevant to the game theme. In this respect, the critical aspects of UI and UX come into play. The control has to feel intuitive, and the overall experience has to be fluid so that the user is hooked.